| Sage Healthcare Working to Build Reseller Channel |
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| Written by News | |||
| Tuesday, 12 July 2011 14:28 | |||
The Sage Healthcare Division is working to build its reseller channel after rolling out a revamped program about two months ago. The unit had a channel program, according to Betty Otter-Nickerson, the division's president, "But it wasn't very active." There are about 15 healthcare resellers and Otter-Nickerson hopes to close out the fiscal year ending September 30 with a total of 30. She said that resellers are particularly needed in order to serve the one-to-two physician office because of the extremely large number of such practices. There are a number of ways organizations can be involved in the program. That includes the opportunity to resell only or to specialize in areas such as training or support. Otter-Nickerson believe that HIPAA 5010 compliance issues will provide a good area for resellers. "There is a perfect opportunity for somebody to build a relationship with a physician," she said.
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About the Author: Jeff Merron is a full-time freelance editor, journalist, and copywriter who has written for the New York Times Magazine, ESPN.com, Slate, Byte Magazine, Macworld, Consumers Digest, and many other national publications. He's also a regular contributor to IT Business Insider and 108, a baseball magazine. He has a Ph.D. in Mass Communication Research from the University of North Carolina at Chapel Hill.
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